Optimising your website content should be an essential part of your ongoing market strategy, acting as a powerful tool to drive website traffic and grow your brand. However, leaning to successfully use SEO techniques can prove difficult, with many companies incorrectly managing their campaigns and not seeing the increase in traffic they expect. Here are a few of the most common SEO mistakes to avoid.
Choosing the wrong keywords
One of the most common SEO mistakes to avoid for companies trying to use SEO effectively is choosing the wrong keyword. While there may be specific ways that you define your products and services, it is far more important to focus on how potential customers might refer to them. Therefore, it is important to do background research before committing yourself to optimisation; tools such as Google Adwords and Google Trends can assist you in finding keywords that people are actually using, which you can then incorporate into your strategy.
‘Stuffing’ your content
Targeted keywords do not need to appear in every sentence of your content. By overusing keywords throughout your websites, search engines are likely to register these sites as spam, actually hurting your SEO performance. In these situations, less may actually be more. In addition, stuffing your content with keywords will make it clunky and difficult to read, and has the potential to put off potential customers.
Ignoring your titles and summary descriptions
While you may have seamlessly incorporated your SEO keywords into an article, many companies forget that titles and descriptions are also excellent places to incorporate additional keywords. These areas of text are searched through engines, so can be a great place to boost your SEO and the performance of your content with minimal effort.
Going it alone
SEO is a dynamic field, with constantly changing software, algorithms and analytics. As such, it can be very difficult to get started in SEO successfully, and even more difficult to keep your finger on the pulse while managing everything else your business requires of you. Therefore, it may be worth having outside assistance – by using experts, you have the peace of mind knowing that your SEO campaign is working efficiently. Equally, good SEO assistance will provide a monthly analysis of your performances, meaning you can react to changes quickly and effectively.
SEO mistakes to avoid – where to find out more
At Insight Group we help to develop SEO campaigns and SEO activities for clients, allowing them to get the most out of their website content. For more information please visit our SEO page.
Or please get in touch with us if you’d like to discuss how we can help make sure your website is performing well for you.
