putting your website where your targets will see it: at the top of the list!
Search Engine Optimisation
With over a decade of experience in digital marketing, we are a Bracknell SEO agency that knows what makes Google tick. We will boost traffic, increase site conversions and increase awareness of your brand, driving visitors to and through your site, by managing all aspects of content marketing, including SEO for your website, blog, social media, landing pages – all your online channels. We’ll research and recommend your key search term strategy, compare against your competitors, analyse your site’s design, construction and content, and build high quality links through news, fresh content and directory submissions. You can run our instant webcheck on any page on your website with our automated checker to analyse your page SEO and download a report on how to fix any issues: https://insightgroup.co.uk/services/seo-site-check/
SEO is an on-going process, requiring continual work and effort. Even if you are at the top of the search results for all of your key search terms today, your competitors will be trying to overtake you. To continuously outrank them, you need strategy, creativity and proven processes. You need Insight.
Before we start, we have to know what’s stopping you from ranking above your competition. We’ll get right into your website, code, structure, content, backlinks and recommend what you need to do to improve your search engine rankings & get more traffic.
Keyword research is a crucial phase that uses close analysis of consumer search behaviour to identify key opportunities, formulate on-page strategy and develop site architecture for maximum organic visibility.
SEO strategy and execution
Our expert SEO team will develop a strategy tailored just to you. From keyword research and on-page SEO, to content creation and site structure, we’ll develop a strategy based on our research data and then start implementing everything for you.
Technical SEO is an important part of the SEO process. If your site is set up to disallow indexing by search engines, has a complex and difficult to follow page structure or has canonicalisation issues, your site may not even be indexed by search engines!
On page SEO
On-page SEO covers the actual content of your site. This includes the words used on the pages, but also the parts of your page visible to the search engines, such as meta titles, image alt tags and H1 – H6 headings, all of which help explain to search engines what your pages are about. We’ll create new and optimise existing content to assist the growth of your site for your target key words and phrases.
Off page SEO
Off page SEO is everything that is off your website, including social media campaigns, link building and digital PR. Links to your website from good quality third party sites increase the authority of your site and help it rank higher in search results. We will conduct link analysis, write content and prospect for new links to help drive more traffic to your site, make it easier to find and rank higher than your competitors.
Put your brand in the spotlight with content creation to captivate, engage and convert. Our specialist writers will work with you to create effective, measurable content marketing campaigns for all sectors and platforms, inspired by your business KPIs. Our aim is to provide your audience with value-add information to pull them in, as opposed to tradidional “push” marketing methods.
Reporting and analysis
Never wonder how your investment is paying off. With our real-time client reporting portal and monthly reports and analysis, you can track your progress as it happens. Your dedicated account manager is always available to answer questions, give updates and recommend the next steps to take. With our detailed reporting, the performance of the campaign can be attributed back to the SEO investment & what matters to your company.