Tips for great content marketing

Posting regular blogs and articles on your company’s website may seem frivolous or trivial, but it can make huge differences to website traffic and, by extension, your overall turnover. Websites such as WordPress have made blog development and management a simple and effective task for many marketing professionals. However, while uploading and arranging content has become relatively straightforward, choosing what to write about is a tricky task. Hitting the right tone and making sure your content is actually interesting is a must, and can be the downfall of many capable marketers. Fortunately, we’ve collated a few tips for great content marketing to help ensure your content makes the right impression.

1. Take advantage of trends and recent events

Awareness days and newsworthy events relevant to your sector are perfect topics for content marketing, as they allow you to take advantage of highly searchable terms. The content does not even have to be directly related to you and your products; you can write about any issues that relate to your audience or that affect your industry in a wider sense. As long as you can link it to your product or services, your post should draw in the readers.

2. Be clever with your keywords

It can be tempting to stuff a post full of searchable keywords to improve Search Engine Optimisation (SEO), but this can make the content look disjointed and unnatural. To make sure your content is engaging, sprinkle a few keywords throughout the text while prioritising the content and tone of your article.

If you’re unsure what keywords you should be using, visit Moz Keyword Explorer. This free tool suggests keywords, and tells you how much traffic they can expect from a given search term.

3. Make sure your pictures fit the content

While pictures may seem like an attractive add-on to your blog post, they can represent the difference between a person clicking on your content or ignoring it. After all, the pictures will be the first thing readers see when you advertise your post on social media. Images should first and foremost be relevant to the content and on-brand. If you are a serious and professional company, sleek and professional images are what you should go for. If you are not taking the photos or creating the images yourself, there are plenty of good stock image sites out there for a reasonable price that will make your blog posts stand out, as well as many royalty free image sites.