Are you currently languishing on the bottom of page two or three on Google? No matter what you do, you can’t seem to move up and get to the desired first page. If this sounds familiar, it is likely that you are committing a critical SEO error without realising it. With that in mind, let’s take a look at some of the SEO mistakes that could be weakening your ranking.
You are building incoming links too quickly
This is an error that many business owners make because they are so eager to get their website ranked. For your website to start climbing up the search engine result pages, it needs to be a natural process. It is not natural to have hundreds of links pointing to your website within a couple of days.
Your website takes a long time to load
Search engine optimisation is about much more than keywords. It is about website experience. If your website takes a long time to load, this is going to hinder the experience and result in a considerable bounce rate. Because of this, page speed has a huge impact on your search engine ranking, so compress those files and make sure your website loads quickly.
You are not creating high-quality content
It is not a coincidence that they say content is king. Latest trends in SEO are all about trust and authority. It is your aim to build trust between your users and your website. Publishing premium quality content is one way to do this. Your content needs to be unbiased, analytical, insightful, accurate, original, and informative to the user.
You do not have a consistent publishing plan
Having a consistent publishing schedule is a must. You need to decide in advance how regularly you wish to publish new content, and when you are going to do so, and you need to stick with it.
If any of the blunders that have been mentioned above sound familiar, it is vital to put steps in place to rectify them. You may not notice a difference overnight. After all, SEO is a marathon, not a sprint. But, give it time, and you will start to climb those results pages as you’d hoped you would.
SEO mistakes – where to find out how to avoid them
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