Backlinking – that is, the securing of links back to a website from high domain sites – is now an accepted part of search engine optimisation (SEO) strategy, but how best to go about it? In this blog, we look at three tips on how to get backlinks to your website which you might want to bear in mind when conducting your next campaign:
1. Go organic
While paid backlinking campaigns can certainly yield results, there is an argument for devoting more of your resources into organic campaigns to win links. This can be by carefully creating and curating engaging content, and making sure it ends up in the right places. Build a media list and nurture your relationships with journalists. Ensure you are constantly conducting studies, producing videos, writing articles and creating news. And have your eye permanently on the ball when it comes to the topical content which people are interested in – see what is trending and consider where you or your organisation fits in.
2. Follow, follow
You should note that there are two different types of links which you are able to secure on websites – Follow and No-follow. Depending on the choice of the administrator or the editorial policy (if a newspaper or magazine site), your link will be made a Follow or No-follow link. Follow is always preferable and known to be a natural way in which Google measures page rank. If you see a site has included your link, but that it is a no-follow link, you should see if there is any way you can get it changed to a follow link. In many cases, site admins will have no objection to making this change.
3. Work together
In many cases, you might be able to win more links by establishing a reciprocal arrangement with fellow websites. Under this arrangement, you provide these partners with links on your site in related content, in exchange for links on their own site. But be aware, these kinds of partnerships might only be possible if your own site has a desirable ranking.