With over 500 million users, Instagram has established itself as a platform that all businesses need to be on. As a photo-based social network, it requires a different approach to other social media websites. So, how do you grow your brand on Instagram?
Use creativity to connect with your audience
To connect with your followers, you need to be creative with your images. If your post looks like a straight-up advertisement, viewers may simply scroll past. However, if you do something different, it will take people by surprise and make a big impact.
Create an interactive hashtag
This is one of the best ways to create instant engagement with your followers. However, you do need to use hashtags in the correct way. Create a hashtag that is easy to remember, yet unique to your brand. That way, customers will be able to search the hashtag, and they will then be able to re-post photos of your products with ease. It’s free advertising! You should also use community hashtags, i.e. those that connect like-minded users around a certain subject, for example, #fromwhereistand.
Don’t overwhelm your audience
Many business owners make the mistake of posting too frequently. Others make the mistake of not posting enough. It is all about finding the right balance. If you post too often, you will overwhelm your followers, and they will end up unfollowing your Instagram account because they will feel like you are constantly in their face. Some experts don’t advocate posting more than once per day, yet we suggest posting anything between one and three times per day is ideal.
Post across all of your social media accounts, from Twitter to Facebook, and invite your followers on those channels to follow you on Instagram too. Chances are if they are following you on social media already, they are interested in your brand, so they will be happy to take the opportunity to socially connect with your brand in another manner.
Make the most of free Instagram tools
Finally, there are lots of free tools that are available nowadays for social media marketing, including tools specifically for Instagram. You need to have access to analytics. After all, if you don’t know how your Instagram marketing campaign is performing, how are you going to make improvements? Simply Measured and Social Bakers are both good options for free Instagram analytics.
Grow your brand on Instagram – where to find out more
We can set up your Instagram account if you don’t already have one, and post on your behalf – so that you don’t have to. Our social media management service will give you everything you need to grow your brand on Instagram, Twitter, Facebook or LinkedIn. Contact us to discuss how we might be able to help you.