From website management to product design, there’s a lot involved in running a business. So when it comes to the further development of your website, starting a blog is usually the last thing on your mind. Here are five reasons why your website needs great blog content:
1. Getting the news out
One of the primary ways that blog content can be used is to provide the latest news, information, events and details on anything from company press releases to product launches. Your blog can be a source of news for anyone wanting to know more about your company.
2. Providing personality
Alongside offering an insight into the business, your blog can be used to inject a bit more of a personality into the outward appearance of your business. From individual people to an overarching company ethos, giving your customers more than a sterile environment to buy in can make all the difference.
3. Improving SEO
One of the major reasons for the creation of a great blog is to give you another source for SEO for your website in an organic and natural way – bringing more customers in from search engines like Google thanks to cleverly chosen words and phrases.
4. Offering value-adds
A blog can be a fantastic way to encourage customers to interact with your business. It not only allows you to give your customer more information about what you do; it can give you a chance to receive more customer information through giveaways, ebooks and more.
5. Telling a story
Every company needs a good story. Blogs are a great way to let your customers get to know more about who you are and how you got there, and about all the happy customers you’ve had. Case studies and stories are fantastic ways to advertise your business for free.
Blog content – where to find out more
If you’re looking to develop your business’ website with great blog content and fantastic SEO analysis, then we can help. Contact us today to discover how we can take your business to the next level, whether you’re looking for content, website management or social media growth.
Or you can click here to read about our blog writing service, an affordable, effective, blog writing service delivering essential SEO ranking & website traffic. Packages start at 1 blog article per month for only £50.
