With the growth of other digital marketing strategies, the significance and importance of email marketing have often been questioned. With this blog on email marketing tips, we are going to tell you why creating a strong email marketing strategy is important and allows you to connect and reach your target audience in a personalised way and at an affordable cost! Keep reading to find out more.
People engage with emails
Before “social media,” communication was dominated by email and it’s still one of our main choices of communication, especially from a business perspective. We all have an email address and we all use it in some way: whether that’s to read, sign up, forward, delete or even buy something. Knowing that people engage with emails is the key to shaping this engagement to suit your business. You can use email to drive people to your product or website, or any other call to action you wish to achieve. According to statistics, consumers who buy products via email spend on average over 138% more than those who don’t receive email offers.
It’s easy to measure
Most email marketing tools allow you to track what happens after you have sent out your email campaign. You can track bounce rates, delivery rates, open rates, unsubscribe rates and click-through rates. All this wonderful data allows you to form a better idea of how your email campaigns are working and how to tweak and change them to work better. This is an important part of your overall internet marketing campaign.
Allows for targeted messaging
Email marketing is important for email lead marketing. The idea at play here is that your potential customers are all at different stages of the buying cycle. You may find some are still considering, some may be comparing while others are ready to purchase. If you create buyer personas, this allows you to determine what type of content to create for each customer at all of these these stages. By segmenting your customers into appropriate email marketing lists, this helps you target them more effectively.
Email marketing tips – where to find out more
If you’re interested in more tips and tricks for email marketing success, check out the email marketing campaigns section of our website.