2018 is in full swing and some digital marketing tactics are shining through. If you’ve not altered your strategy or feel like your business is stuck in the mud, then try these three key tactics to transform your digital marketing strategy.
1. Video-on-demand
Nothing on social media is as eye-catching and fulfilling as good quality video content. If you don’t believe us, then check out these statistics:
– Over 80% of the audience on Twitter views video content on the platform
– Facebook users watch eight billion videos each day
– YouTube viewers watch a billion hours of video each day
You’re not limited either – videos can take a variety of different forms and formats, from live streams to 360 videos. This allows you and your digital marketing strategy a serious amount of flexibility when it comes to creating video campaigns. However, don’t forget that you need to ensure you have mobile in mind when it comes to video. Most video views come via mobile devices, with 60% of YouTube users watching videos via mobile devices.
2. The rise of chatbots
It’s time to start thinking about chatbots. They’ve been around for years, but recently they’ve witnessed big AI improvements. More brands than ever before are working on using chatbots for customer support and perfecting a digital marketing strategy that focuses on chatbots. Most chatbots are used for customer service, with over 60% in use for that function. The future of chatbots is looking bright. It’s estimated that 85% of customer interactions will be managed by chatbots by 2020, so now is the time to get involved!
3. Storytelling
Storytelling came in the form of Snapchat, then Instagram, then Facebook, and now YouTube. All these platforms give you a unique opportunity to tell the story of your brand, business or product. Stories capture the best moments of a day. The temporary nature of a story creates a sense of not wanting to miss out for users who don’t view them before they disappear. They also create a fun way to present video content and allow your customers to connect with your business on a different level. 2018 is sure to be a big year for stories and now is the time to think about stories as an integral part of your social marketing strategy.
These are three key digital marketing tactics that you need to ensure you try this year. It’s not too late, get started today!
Digital marketing tactics – where to find out more
At Insight we’ve been helping companies with their marketing for more than 30 years and were involved at the inception of digital marketing. Find out about some of our services here.
If you’d like to discuss how we can help your business succeed, please get in touch.
Image: Camera operator setting up the video camera by jsawkins licensed under Creative commons 5
