The complex and constantly changing requirements of search engine optimisation can feel like a challenge to many businesses. It is well known that the algorithm websites such as Google, change on a regular basis. To keep your website on the first page of search results it is important to adapt your SEO strategy. As we enter 2018 we’re taking a look at the strategies you can use to boost your SEO that we expect to prove very successful during the new year.
Understand your current positioning
To create a successful SEO strategy, you need to first investigate what the current positioning of your website is and why that is the case. Once you can see which areas of your website are performing well, it will help to pinpoint where you could be going wrong on poorly ranking pages.
Find your opportunities
It will then be easy to identify which content drives the majority of your traffic. Usually, this is because the keywords have very little competition, so it is possible to build these into other areas of your website. It can also guide you towards the areas which could boost your SEO performance through effective images, videos and blog content.
Great content is about meeting the needs of your customers in a short space of time. If you notice that certain pages on your website start to attract a sudden rush of visitors, it is worth investing your SEO efforts on these pages. Trending content which has been carefully optimised, could give you the edge over competitors’ sites and push you ahead on search engines.
Analyse your competition
Great search engine optimisation needs to consider your competition. Take the time to find the keywords which are working well for your competitors and look at how they are using them. You may find that many of the words are the same, but they could be performing better for your competitor because of the content or positioning.
Protect your SEO during new website design
Websites need to stay modern, so if you are planning a redesign in 2018 it is important you protect your SEO during site migration.
How to boost your SEO – where to find out more
If you would like more information on how we could help you boost your search engine rankings in 2018, please contact us today.
Or find out more about the SEO services we offer.