While algorithms are updated and social media expands, there is one tried and true method of traffic generation that has remained constant. Blogging, especially on WordPress, is a controllable way for you to increase your site’s success through content marketing. However, it isn’t easy. It requires constant attention and an effective blog development and management strategy. Here are a few tips on blog management techniques and how to turn your blog into a valuable marketing tool.
Keep an eye on the keywords
Quite often, bloggers will choose to shape their content around a specific keyword or key search term. Although keywords are important, it’s the quality of the content that will help make your blog successful. An effective blogging technique is to steer clear of overly promotional writing. This doesn’t mean you can’t include contact details and business information, just remember to keep it minimal and natural. A constantly updated blog will build up keywords naturally over time, and if it’s managed correctly, you should see your presence increase online.
Constant blogging
There is no shortcut to success where blogging is concerned. Regularly updated blogs are more likely to improve your search rankings and will be capable of generating conversation from your social media following and beyond. Look for a discussion breaking out in the comments, as this will provide you with a good indicator as to whether or not there is sufficient interest for an extensive blog on the same subject. You may even wish to ask your readers what content interests them.
Concise blogs
There is a truth acknowledged by many successful bloggers which is that people come to their blogs for a reason. Usually it’s because they want to learn something. People don’t want to waste time reading preamble or filler. A top blogger will know exactly how to get and keep people’s attention. They’ll also be aware of how to make their posts easily digestible. Short posts are usually best for this, with the copy divided into paragraphs. Many bloggers also use bullet points to keep readers scanning. Compelling subheadings are also used as they allow time pressured readers to scan quickly for the information they require.
Blog management techniques – where to learn more
Find out how we can help by regularly creating compelling blogging articles for your website or as part of our website SEO service.
If you’d like help transforming your blog into a powerful marketing tool, speak to us today.
