For businesses of any size, a great website is never static. It’s your first opportunity to create a dialogue with new visitors who might just become your most lucrative clients. Some businesses dispute blog development and management, as they think the time spent on a blog will outweigh the benefits. That’s where we come in. When we help you build and populate a blog for your website, the benefits are endless. Here are just some of the many reasons you should build a busy blog on your website:
Busy blogs supercharge a website’s SEO
Blogging increases the number of pages your website has, which tells Google it’s an active site that gets a lot of attention from its administrators. It also boosts how often a search term will appear on your website. This is all gold dust for SEO. Blogs provide valuable links from pages within your site and for external sites to link to informative topics – external links from respected sites increase your sites’ ranking.
Blogging attracts relevant people to your site
When someone searches Google for an answer to their question and comes across your website, you’ve already provided them with a service. Blogging is often referred to as ‘gift content’ and is the online version of handing out a sample. Your sphere of influence and brand awareness will leap up and the purchases will follow. Without handing out that sample, you won’t have the footfall in your shop.
Being there for Micro Moments with informative blogs
Google puts a lot of store in Micro Moments – the searches that we all carry out on our mobile when we need an answer ‘right now’. These can be anything from “Where is my nearest coffee shop?” to “How do I rank higher in Google?” Being there to provide answers to questions relevant to your business helps the micro moments browser and also alerts Google that you are providing an online resource and assistance.
A blog builds trust between a visitor and a business
Visitors must be able to gain an insight into the business they’ve arrived at and be able to clearly see how it differs from competitors. By simply showing them that you actively prioritise engaging your customer base with advice, news and tips, you’re sending a strong message that they can trust in your customer service levels.
Sharing your company’s thoughts on a relevant topic in a language that appeals to your target customer helps you come across as more relatable to your website visitors. By tapping into that emotional need for trust, it’ll help them make a decision between you and your competitor.
Blogs are better than social for SEO
A recent survey by Shareaholic showed that 2017 was a year where SEO provided better search results than social media. Which on the face of it could be a “So what?” statement. But as blogs provide such as strong boost to your SEO it’s time to take the Shareaholic information and focus on writing regular blogs. The days of writing a blog when you feel like it are gone and you need to look at producing and publishing regular weekly blogs.
Use your blog to demonstrate your expertise
Blogging about new changes to your service or products, as well as voicing where your brand stands on social and ethical issues that affect your industry and your customers’ lives will show clients that you’re knowledgeable, passionate and keen to help. Without a blog, a website often comes across as basic, functional and not lively enough to demonstrate real expertise.
Blog writing – where to find out more
To speak to our team about building a blog – or revamping an existing one – just drop us a message.
Or you can read about our blog writing service here. We can set up your blog and write regular blog articles for you from as little as £50 per month.