How can you make your website perform even better during the lockdown? What do you need to focus on for your website to be found? With most of your customers and potential customers confined to their homes at the moment, they’re spending more time online, maybe looking for products and services exactly like yours to…
I run free SME business marketing clinics in Berkshire and last week one visitor said: “With Coronavirus should I be doing more on my business website?” The answer I gave was “NO!” But I did follow it up with, “Actually you should be working on your business website regularly, not waiting for a crisis to…
Designing, building and managing websites can prove difficult when you don’t take optimisation into account. The entire design of a website should feed into the user experience in a way that adds functionality and complements the content it contains. If your website has a high bounce rate it could be the case that users find…
July 9th 2018: Update from Google, launch date for Chrome 68: July 24th 2018 Q2 2018: Google has set the deadline for securing all websites by implementing SSL / HTTPS, as the release of Chrome version 68 in Q3 2018. In its announcement ‘A secure web is here to stay’ Google outlines that all sites that…
During the past few years, mobile digital marketing has rapidly increased in importance and this trend is set to continue into 2018. It is expected that over the next year the majority of visits to websites, across multiple industries, will be from mobile devices. In fact, Google has already reported that most searches are already…
If you run any PPC or email marketing campaigns then you almost certainly use landing pages in one form or another. Many web marketers create so many landing pages that it’s easy to become blind to what you’re actually doing. We throw up a few images, a little bit of copy and we publish the…
WordPress gets bad press about being insecure and hackable. The truth is that historically, when WordPress was a humble blogging only platform it wasn’t the most secure – but that was over a decade ago and it’s now old information. In this article we discuss ways to keep WordPress secure. WordPress is inherently safe –…
Ecommerce websites – to retain online customers you need to work harder and smarter than an offline business. Think about it – when you need that new gadget, new website design, or lipstick, do you automatically go back to the site where you purchased the last time or do you go straight to Google and…
We recently started working with a new SEO client, whose very nicely designed and laid out website was built with a Content Management System (CMS websites packge) we’d not worked with before (it wasn’t one of the CMS systems we provide at Insight). This isn’t normally a big problem but we’ve discovered that this particular…