Typically, social media marketers make adjustments to their strategy at the beginning of each calendar year. But, with algorithm changes being implemented and new social media products being introduced all the time, it may be prudent to make adjustments to your strategy throughout the year. With that idea in mind, here are three social media…
Facebook has had a bad ride this past 12 months and deservedly so. Just like that ‘tiff’ you had when your partner danced much too long with ‘that person’. You exploded. You fumed. You stewed. You called the whole thing off. Then you thought “I do still have feelings for them, so let’s give this…
Twitter has grown to become one of the most dominant social networking websites, and for your brand to have a strong online presence, you need to know how to master this platform. After all, did you know that Twitter currently has 330 million active users each month? This stat alone shows the power of this…
With over 500 million users, Instagram has established itself as a platform that all businesses need to be on. As a photo-based social network, it requires a different approach to other social media websites. So, how do you grow your brand on Instagram? Use creativity to connect with your audience To connect with your followers,…
An effective YouTube strategy will greatly help boost your social media marketing efforts. Nowadays, YouTube is, in fact, the second biggest search engine around and is a fantastic way to expand your brand visibility and create engagement with new customers. However, in such a competitive market, building a blockbuster YouTube channel isn’t necessarily easy. Well,…
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list is endless and as a business owner, manager or marketing role owner, you are under pressure to do it. Social media marketing is a key component for any marketing strategy so yes you need to do it, but don’t just do it, do it right. STEP 1 –…
It doesn’t matter what kind of business you’re running. From a local plumber to an international technology organisation, if you’re on social media, then smart management and efficient support are key to offering stellar customer service. Here are just a few reasons why offering great customer service starts with your attitude to social media, and…
As 2017 draws to a close, now is the time to start considering your social media strategy for 2018. This year has seen some major developments across several social media platforms. Instagram and Snapchat have continued to expand and live streamed videos have become one of the quickest ways to boost engagement. But what social…
There’s a lot to be said for getting your business out there on social media; after all, around the world, billions of people sign into Twitter, LinkedIn, Facebook and more every single day! If you’re a company trying to sell products to these potential customers, you’ll know that there’s some fierce competition out there. One of…
Whether you have a business Instagram page or Facebook site, LinkedIn profile or Twitter feed, chances are you’re constantly looking to grow your follower numbers. You’ll no doubt have received numerous e-mails from companies offering to achieve this for you – for a fee. It often includes one of two things – the first is…