There’s a lot to be said for getting your business out there on social media; after all, around the world, billions of people sign into Twitter, LinkedIn, Facebook and more every single day! If you’re a company trying to sell products to these potential customers, you’ll know that there’s some fierce competition out there. One of the great ways you can differentiate what you do from your competitors is utilising those magic words: social media engagement. You’d be surprised how much you can do with it. Here are just a few tips to get you ahead of the game.
It’s not all me, me, me
One of the pitfalls many businesses fall into on social media is just writing all about them – links to their latest product, latest sale or just through to their website itself. Social media is all about being social – and having a great, inspirational feed is much more likely to engage your followers or likers.
We’re not saying don’t ever post about your products; just break it up a bit with inspirational imagery, great videos or other things that benefit your customers. Even a cheeky social media exclusive discount code now and then will get your prospects to keep an eye on your platforms.
Customers are key
Most businesses have loyal customers who want to shout about their products – so, why not encourage that? Being ‘real’ is much more likely to engage new followers, so, get your current customers involved. Ask for reviews, encourage posting to your page and even repost pictures of your customers. Sell dresses? Get some shots of your customers wearing them. Retile bathrooms? Get a photo of the happy customer alongside your work. It’s all about encouraging that friendliness and conversation.
Keep on commenting
Is there anything worse than commenting on a page with a question and getting no reply? Increase your engagement by responding to comments, even if it’s just a quick ‘thank you’ if someone says they particularly like a post. You’ll soon find if other potential customers notice your replies, they’ll be much more likely to engage with your content. If you want to set a more casual vibe for your business, it’s easier to strike up that conversation – let people know you’re a person, not a social media robot.
Social media engagement – where to find out more
Looking to improve your social media channels, or develop your blog? Maybe your Google Analytics seriously lacks direction. At Insight Group we can offer you support and more to get your online presence from boring to booming.
Contact us today to find out more.
Find out more about our social media management service.