EMAIL MARKETING CAMPAIGNS

Email Marketing

Insight has pioneered the use of email marketing and powerful automations and workflows for over a decade and we understand that above all, email marketing needs to get results. Using the popular and feature-rich Sentori package, we manage the entire email marketing campaign for you, designing attractive emails and newsletters, developing the content, and distributing them to your list of customers and prospects. Or you may choose to opt for a self-service package, where we set you up with email templates, then you produce and distribute your email and newsletter campaigns yourself. We can also work with your in-house solution if that’s already in place.

Email marketing service packages to match your business

Want to do it yourself? Or want us to do it for you? You choose.

Happy to have us set you up with some templates and let you get on with it? No problem at all. Or maybe you don’t have the time or resources in house to manage it and know that we’ll get it done according to your lead generation programme if you leave it to us. Choose from one of two email marketing service packages:

SELF SERVICE

Mobile-friendly responsive template provided to match your corporate style
We can also design custom templates for you
On-line wiki & help ticketing system for support
Pay according to number of subscribers
Limitless sends at no extra cost
Off you go!

FULLY MANAGED

We advise on strategy & agree with you an ongoing campaign schedule
We create emails according to schedule & get your sign-off
You supply us with your subscriber list data
We send out the emails at the agreed time
We then provide reports on deliverability, opens, clicks, unsubscribes.

Email marketing key features

Responsive template

We provide a responsive, mobile-friendly template that matches your corporate style and colours so you can get started adding content right away.

Custom email templates

We create effective, eye-catching email templates that are perfect for your business, whether these are for newsletters, sales emails or customer updates.

Drag and drop campaign builder

With the drag and drop campaign builder you can quickly modify your email’s layout, with flexible mobile-optimised email templates allowing for unlimited layout possibilities. Text and links are easy to edit and uploaded images are automatically re-sized to perfectly fit your layouts, no need for Photoshop or a designer.

A/B split testing

Work out which of two campaign options is the most effective by sending to a small percentage of your subscriber list. The winning version is sent to the remainder of your subscribers automatically.

Marketing automation

Automation builder allows you to easily send autoresponders and timed drip campaigns to a contact when they perform an action such as submitting a form, clicking a link, etc. Create longer campaigns easily by combining email send actions and delay actions.

Integration

Google Analytics and social media integration comes as standard and with Cyclr visual workflow builder you can link with your other marketing automation tools such as SalesForce, Eventbrite or Shopify, to create a marketing automation flow.

Landing pages

Create personalised web landing pages or entire microsites.

Reporting

Comprehensive reports produced automatically at the end of each campaign, to show delivery, opens, clicks, performance of each link. Also create reports about subscriber engagement and individual link performance.

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