With over 350,000 tweets per minute, people can regularly hear about something first from Twitter. If you are searching for something specific on Google, you will have come across a Twitter account or tweet that’s directly related to your query. If you want to ensure that each tweet counts, then below are some tips to help with Twitter SEO optimisation.
1. Use keywords in tweets
We all know how important keywords are in SEO, and they’re no less important when it comes to tweets. It’s important you use all the 280 characters in a tweet strategically, especially since there is more room to write since the limit was increased from 140! Aim to integrate your website’s keywords, and try to use wording that you think a customer could be using. You can use your keywords as hashtags or integrate trending hashtags into your message for an extra boost.
2. Ensure your account information is optimised
Lots of Twitter users have the problem where they were trying to find a business on Twitter by typing in their name, but instead, they were given a twitter handle that had no relevance to their search. Try to make your twitter handle your business name or at least some variation of it. Avoid the use of lots of numbers as Google may locate it as spam. Your username needs to be your official business name, and your picture the official business logo. It’s also a good idea to use relevant keywords in your bio and make sure it’s always updated.
3. Don’t be greedy
What we mean by this is don’t just tweet links from your own website. This can appear as spam to Google so they won’t do much to help with ranking. Use Twitter as it should be used and retweet other relevant tweets and accounts. This allows you to access more diversified content and it might even help you get some retweets in the long run which can only help boost your business.
4. Add your Twitter handle to your website
Last but not least, it’s important that you remember to add your actual twitter handle to your business website. You can have this alongside other social media icons linking to your other accounts. Remember that any self-respecting and reputable business will have links to their social media. Customers tend to use social media as a way of verifying whether a business is authentic, real or trustworthy.
Twitter SEO optimisation – where to find out more
We have been managing social media for clients since the inception of social media itself. If you’d like more help with your Twitter or other social media, please get in touch.
Or you can read more here about the social media services we provide.