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SaaS marketing – is it different? Most definitely.

MarketingBy Mark Robson October 25, 2017 Leave a comment

Why is SaaS marketing different? If you’re reading this then you know what SaaS is, so no need to go through the definition. So why is SaaS marketing different to standard technology marketing? There’s a number of factors but two are key: Flexibility – the vision of cloud is to be ‘always available’ and more…

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