Typically, social media marketers make adjustments to their strategy at the beginning of each calendar year. But, with algorithm changes being implemented and new social media products being introduced all the time, it may be prudent to make adjustments to your strategy throughout the year. With that idea in mind, here are three social media advertising trends you should consider as you contemplate your mid-year adjustments:
1. Ephemeral content delivers the best engagement rate
Ephemeral content is that which is viewable for up to 24 hours. It could be said that Snapchat is the mother of ephemeral content, though recent changes have enabled users to keep content visible for longer. Now, because of its popularity, other social platforms have climbed aboard the ephemeral content train. Their popularity is forcing marketers to get on board too. While using ephemeral content as a marketing tool may seem counter-intuitive, the reason it’s effective is because of people’s fear of missing out. If something is only available for a few hours, it forces people to make a decision right now.
2. Readers like content that engages them on a personal level
Most millennials don’t trust traditional marketing content that’s written from the seller’s point of view. The archaic mindset that “everyone needs this product” is too generic and few people respond to this any more. Instead, marketing content that is written with specific personas in mind is more likely to be read and shared. By marketing to personas, you know exactly what your audience wants and will respond to rather than being generic and casting too wide a net.
3. Interactive broadcasting will be the next big thing
You’re probably aware of Facebook Live, and may even be using it as a passive marketing tool – likes and comments don’t count here. The logical next step in streaming is the interactive broadcasting model. Marketers who get ahead of this trend also leap ahead of their competition.
If you want to get ahead of the curve, consider making some mid-year adjustments to your social media marketing strategy. Even if you act on just one of the trends we’ve outlined here, you’ll be ahead of the game.
Social media advertising trends – where to find out more
If you’d like help putting together social media advertising campaigns, please get in touch. We create and manage social media advertising for several of our clients and have many years experience in this area.