It’s imperative that your mobile design is optimised for SEO. Why? Because it will lead to longer engagement and more visibility which are two vital elements for successful conversions and ROI. Below we discuss three SEO tips for effective mobile design that will make sure your mobile design is SEO-friendly.
1. Lightning fast page speed
Nobody wants slow loading times, especially on a mobile device. Actually, you’ll find that pages plagued with slow mobile speeds will lose customers quite quickly. The frustration will build and they will leave your site and go to a competitor, and it’s doubtful they will return to your page. Not only this but consider that Google uses “user experience” as a fundamental ranking factor, and slow page speeds will weaken this. This will be of even more importance with Google’s new Mobile First Index due in July.
You can help speed up the mobile experience by analysing every piece of JavaScript and CSS. Every byte counts on mobile when it comes to speed. Also, utilise your cache for things that load constantly, such as a logo. Don’t forget to minimise as many redirects as possible.
2. Limit your pop-ups
According to Google, pages that showcase intrusive advertisements provide a poor user experience. This is why Google penalises businesses with mobile pop-ups. Due to the small nature of mobile screens, Google will see these penalties as vital to providing a better user experience.
Some pop-ups, such as smaller banners or age verification boxes that don’t obscure a large part of the screen, are ok. But a pop-up that covers main content needs to be dismissed as this will have a drastic effect on your SEO.
3. Simple design with a clear call-to-action
- Simpler is always better when it comes to mobile design, because of the smaller screen sizes. Avoid trying to cram too much into a page or UX will take a hit, which will go against any positive SEO techniques.
- Make your on-page content short and sweet and to the point. Don’t forget to have clear calls-to-action. This will allow your visitors to easily engage with you, which can help enhance the flow of conversions.
- It’s also best to shorten any menu items for mobile design, which will benefit your SEO efforts by allowing easier navigation. Also, make sure all your contact forms are designed for mobile. Lastly, ensure that all your contact forms use HTML5 input types. Doing so will automatically register the correct keyboard for different mobile browsers.
SEO tips for effective mobile design – where to find out more
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