Help in Hearing Client | Marketing for Audiology Clinics

Enhanced online presence to compete with national chains

Services: Website design and build, social media management, SEO, PPC advertising, email marketing, blog writing, print advertising

Sector: Audiology Clinics

Help in Hearing is an independent hearing care specialist, with clinics in Farnham Common and Marlow, Buckinghamshire. Faced with competition in the hearing care market from national chains, Help in Hearing retained us to implement a campaign to compete in this aggressive market.

After running a research programme with Help in Hearing and their stakeholders we produced a campaign strategy that positioned the company to focus on their expertise, experience and customer service so as to avoid direct competition on product sales where they would be unable to price match. The campaign revolved around re-positioning, re-branding and enhancing their web presence, develop brand awareness, expand customer relations and create a proactive online presence to generate client opportunities through. The campaign included the following:

Website redesign and build to be more informative and professional
Setting up and managing social media profiles to inform and build relationships
Ongoing SEO to ensure client was ranking for their key search terms
Regular writing of blog articles offering hearing related advice and tips
PPC advertising on Facebook to build followers and engagement
Email marketing campaigns for open days, new product launches
Creating website content and materials to help patients during Covid-19 lockdown

Help in Hearing - Results Achieved

We chose Insight to work with because their website, SEO and marketing experience enabled them to quickly understand our business and our services to promote us in a highly competitive market with a creative website and innovative SEO approach. Our site now ranks above our competitors for all our key search terms. Excellent!.

Selma Becker, Managing Director, Help in Hearing

Campaign Elements

Below we have outlined in a bit more detail the key activities we managed for Help in Hearing. For more information and to discuss how we can help with any aspect of your marketing, please contact us directly by email or by using the contact form below.

Website design & build

National chains were making inroads into the hearing aid market and Help in Hearing wanted to promote the long-term personal relationship nature of their business, along with their years of specialist experience and product knowledge. A new website needed to convey all of these messages and be able to stand alongside the national chain competitors. We designed, built, delivered and managed the website as our very first task and then several years later, brought the website up to date again.

Social media management

Engaging with existing customers and appealing to prospective customers was a high priority and we set up and managed profiles on Twitter and Facebook for Help in Hearing. Regularly searching for influencers to follow and retweet, responding to comments, posting a mix of offers, informative blog articles, videos and new product information, meant that we built up a large group of engaged followers.

SEO

Search Engine Optimisation is an ongoing activity necessary to ensure your website content offers value so that Google will rank your site near the top of search results for your key search terms. We produced regular fresh website content, ensured the site had the right structure for optimal search results, researched and developed key search terms and updated content to ensure maximum optimisation. The results are that Help in Hearing rank above national chains for their key search terms.

PPC advertising

From a standing start, we used Facebook advertising on a monthly basis to build up the number of likes for the Help in Hearing Facebook page. Once this audience had built, we then turned to using Facebook advertising to encourage traffic to the website for events, special offers, competitions and product launches. With a comparatively small monthly budget, this strategy led to page likes climbing from less than 50 up to the current level of 760.

Blog writing

As part of our strategy to build high value, meaningful content, we produced 1-2 blog articles per month and added these to the Help in Hearing website. Many of these articles focused on Top Tips, advice, FAQs, events, charity involvement or new product launches. Informative content encourages visitors to click through from search results and stay on the website, all of which tells Google your site offers a meaningful user experience – all helping SEO rankings.

Email marketing

Using our intelligent, programmable email marketing platform, we designed, built and sent emails to existing customers and prospects to promote new products, announce offers and invite people to open days and other events. We report on the performance of each email campaign with details of who has clicked through, to enable further follow-up.

Campaign Images

Managing online marketing for you

We provide digital marketing services and support for a wide range of clients. We’ve been doing this for over two decades and were the first UK agency to introduce the Virtual Marketing concept.

We can bring our experience and expertise to help you by handling all your online marketing activities, or specific areas to support your existing marketing team.

If you’d like to talk to us about how we can help, please fill in the form opposite.

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Categories: Blog writing, Email Marketing, PPC, SEO, Social Media Management, Web Design & ManagementNovember 10, 2017