Enhanced online presence to compete with national chains
Client: Help in Hearing
Services: Website design and build, social media management, SEO, PPC advertising, email marketing, blog writing, print advertising
Sector: Audiology Clinics
Help in Hearing is an independent hearing care specialist, with clinics in Farnham Common and Marlow, Buckinghamshire. Faced with competition in the hearing care market from national chains, Help in Hearing retained us to implement a campaign to compete in this aggressive market.
After running a research programme with Help in Hearing and their stakeholders we produced a campaign strategy that positioned the company to focus on their expertise, experience and customer service so as to avoid direct competition on product sales where they would be unable to price match. The campaign revolved around re-positioning, re-branding and enhancing their web presence, develop brand awareness, expand customer relations and create a proactive online presence to generate client opportunities through. The campaign included the following:
- Website redesign and build to be more informative and professional
- Setting up and managing social media profiles to inform and build relationships
- Ongoing SEO to ensure client was ranking for their key search terms
- Regular writing of blog articles offering hearing related advice and tips
- PPC advertising on Facebook to build followers and engagement
- Email marketing campaigns for open days, new product launches
- Creating website content and materials to help patients during Covid-19 lockdown
Help in Hearing - Results Achieved
Campaign Elements
Below we have outlined in a bit more detail the key activities we managed for Help in Hearing. For more information and to discuss how we can help with any aspect of your marketing, please contact us directly by email or by using the contact form below.
Managing online marketing for you
We can bring our experience and expertise to help you by handling all your online marketing activities, or specific areas to support your existing marketing team.
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