City Change Management

Repositioning company brand, redesign website, internal & external communication driven by marketing consultancy.

Services: Marketing, Branding, SEO, Social Media, Email Marketing

Sector: Project Management

City Change Management (CCM) were experiencing success with existing clients. But their external image was not in line with their delivery or aspirations. In addition the company needed to attract staff and promote their success and services to new clients and prospects.

We put together a campaign driven by Marketing Consultancy for strategic marketing and planning together with activities including:

Website Development to correctly position the company
Social Media Management to attract new staff and communicate successes and services
SEO implementation for organic Google search
Email communication campaigns internally & lead gen externally
PPC advertising on LinkedIn to attract corporate clients

Results Achieved

Insight brought Marketing knowledge, expertise and experience to the table, they very quickly got to know Us and Our Vision and they immediately contributed by redesigning and launching a new website within 3 months as well as managing several parallel work streams of ongoing marketing activity.

Tim Bretman, Director, City Change Management

Campaign Elements

Initially Insight was selected to develop City Change Management’s new website after presenting our ideas, market and competitive analysis and suggested positioning. CCM asked us to extend our remit to handle their marketing. Working closely with the management team we introduced a range of key activities to achieve CCM’s core objectives and promote their brand and vision.

We’ve outlined the key activities below, for more information and to discuss how we can help with any aspect of your marketing contact us directly by email or using the contact form below.

Website Development

From the outset CCM understood our approach to developing a website for them when Tim said “From the very start of the process it was all about us and what we wanted to achieve.” Good design, interaction and functionality are all key, but the focus has to be on promoting core company values and making sure the website delivers. We designed, built, delivered and managed the website for CCM.

Competitive Positioning

In reviewing CCM’s positioning it became clear that competitors were aligning themselves with strengths that ‘muddied’ the project management arena. We redefined this by pitching CCM against their competition and leading with CCM’s core values and visions creatively positioned, enabling them to set the bar higher and utilise this in existing client and new business situations.

Social Media Management

Consultant awareness and corporate positioning are key for CCM. We took over management of both LinkedIn for corporate positioning and Facebook for user and consultant awareness and promotion. We take on the persona of our clients so that we can manage communications, post updates, generate audiences, answer queries and take the social media strain while CCM focus on their core business.

PPC Promotion

Utilising LinkedIn advertising we promote CCM services, values and success stories to targeted organisations. Working alongside CCM’s HR team we are able to present a coordinated approach to the market, generating leads, invoking interest and developing conversations.

SEO

Search Engine Optimisation is key for enabling organic searches in Google. We manage the development of search engine key terms and phrases, the implementation and updating of content in line with Google guidelines and the linkage of key elements and articles. We also produce regular blog articles to ensure messaging is endorsed and SEO refreshed on a regular basis.

Promotion & Communication

Customer and prospect communication is managed using an intelligent, programmable email marketing platform. Messages and newsletters are generated, tracking reports produced and analysed and re-marketing programs implemented to expand the subscription database. The same platform is utilised for internal communication to all staff and consultants via an internal newsletter.

Campaign Images

City Change Management Website Before Insight

City Change Management Website Responsive Display

City Change Management Website Responsive Display Product Focus

Managing Marketing For You

We provide outsourced, virtual marketing services and support for a wide range of clients. We’ve been doing this for over two decades and were the first UK agency to introduce the Virtual Marketing concept.

We can bring our experience and expertise to help you by handling all your marketing or specific areas to support your existing marketing team.

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SEND US AN EMAIL

info@insightgroup.co.uk

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CALL US

0843 289 3060

Categories: Email Marketing, Marketing Consultancy, SEO, Social Media Management, Web Design & ManagementOctober 29, 2017