Client: City Change Management
Services: Marketing, Branding, SEO, Social Media, Email Marketing
Sector: Project Management
City Change Management (CCM) were experiencing success with existing clients. But their external image was not in line with their delivery or aspirations. In addition the company needed to attract staff and promote their success and services to new clients and prospects.
We put together a campaign driven by Marketing Consultancy for strategic marketing and planning together with activities including:
- Website Development to correctly position the company
- Social Media Management to attract new staff and communicate successes and services
- SEO implementation for organic Google search
- Email communication campaigns internally & lead gen externally
- PPC advertising on LinkedIn to attract corporate clients
Initially Insight was selected to develop City Change Management’s new website after presenting our ideas, market and competitive analysis and suggested positioning. CCM asked us to extend our remit to handle their marketing. Working closely with the management team we introduced a range of key activities to achieve CCM’s core objectives and promote their brand and vision.