We all know the importance of marketing; from social media and online content to email marketing, lead generation and brand awareness. But it’s not always that easy to maintain and manage when your business has other demands. Marketing can become just another item on the to-do list with no plan or strategy and no priority. Budgets aren’t always available to implement or expand marketing resources. Dedicated, experienced and expert in-house marketing staff can stretch the budget just too far and resources won’t be up and running immediately because of employee onboarding. And employing just a one-size-fits-all internal marketing team doesn’t always work as you still need to employ marketing agencies to provide specialist skills. That’s where the option of outsourced marketing comes into play. Outsourcing your marketing can deliver many benefits including budget control and being up and running immediately. You retain the ability to increase and decrease marketing activity to match your business requirements.
What are the benefits of outsourcing your marketing?
1. Cost. Budget. Financial Control.
Whatever you are managing in your business you want it to be cost effective and to get the best ‘bang for your buck’ – ROI. Outsourced marketing agencies can help you to get all the marketing effectiveness your company needs. You employ experienced marketers on a regular fixed contract cost or a fixed project cost. You not only get immediate access to marketing skills, they come with all the agency resources, processes, marketing tools and administration accessible for your campaign.
2. Experience and scope
Hiring in-house can seem like the best option for most, you get dedicated experts working on every aspect of your marketing strategy, but marketing experts who work within agencies have usually worked on hundreds of different jobs bringing a wealth of experience to your campaign and a market knowledge and and skill set that is regularly updated. The scope and wealth of knowledge an agency team can bring to the table is limitless, with more than one person as an expert for specific aspects (such as SEO, social media, website management, lead generation) the sheer scope of experience can be substantially higher in an outsourced team than an in-house one – benefiting your business without the overheads of training.
3. Focusing on the core business
No matter what size business you have, focusing on the core activities is always a challenge with so many activities and pulls on your time. By outsourcing your marketing you can have the confidence that it will be planned, carried out, and deliverable results reviewed with you. All the benefits and none of the overheads and hassle. Leaving you to focus on the core business.
4. Fresh Perspective
How often do you feel that the speed of your business or the activities you’re involved in leave you with tunnel vision? It would be great to just stop and step outside to look down on aspects of your business. An outsourced marketing expert gives you that breather. They have the incentive to deliver a good job and to do that they need to take the time to think outside the square, looking at every aspect and bringing you a valuable outside perspective to your business. A partnership not a supplier. Coming up with fresh ideas and activities that drive your business.
What size company is outsourced marketing for?
Local, national and international companies utilise outsourced marketing and see great results. It’s proven and it delivers. Selecting outsourced marketing to build and promote your business doesn’t mean letting go of control or taking on financial or organisational overheads. With a marketing partner as your outsourced resource you stay in control and remove your major pressures while ensuring that your marketing is handled, working and delivering.
Outsourced marketing – where to find out more
If you’d like to learn how we can help you with your marketing campaigns, please have a look at our marketing consultancy page where we discuss how we support you.
Or please get in touch to fill in our contact form online.