HEALTHCARE FURNITURE MANUFACTURER
KEY CAMPAIGN ACHIEVEMENTS:
Some of the marketing activities and results from the campaign:
- WEBSITE: Rebuilt, refocused and split into key market sectors to deliver targeted information with dynamic calls to action
- SEO: An aggressive campaign increased organic search visits by 900% and increased page views by 600%
- SOCAL MEDIA: Implemented a social media campaign creating new channels and managing all content
- EMAIL MARKETING: Designing and managing distribution of newsletters and content
- CONTENT: New content, regular articles, blogs and case studies written, created and promoted by Insight
- MEDIA: creating infographics, animations, videos and new media for posting across all channels and websites
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What the MD says:
We have seen traffic to our website increase, been invited to tender for more and bigger contracts, and have had interest and contact from a wider audience resulting in a larger customer base. Dealing directly with agency directors that have experience of working with expanding companies and who demonstrate a commitment to our success and our values has delivered a significant impact on our sales, directly affecting our performance and growth.
Trevor Gillman, MD
David Bailey Furniture Systems