It is still surprising just how many businesses are unaware of the fantastic set of tools Google has lined up for you to take advantage of. Believe it or not, they do want your site to succeed, and they do want you to do better in the search results. If you’re a bit behind the times, and still aren’t using all the tools available to you, here are two Google tools you need to be using in 2018 and beyond to drive relevant and high-quality traffic to your business.
1. Google My Business
For physical businesses looking to improve their visibility online, there is currently no better tool than Google My Business. Essentially, it is an online directory of all physical businesses. By creating an account you can display all of your vital business information such as opening times, location and your website. You can also build up Google Reviews from past customers.
By properly filling out your profile and encouraging reviews, Google gets a better understanding of your business and what it offers. In turn, it can suggest your company at the top of search results for people carrying out local searches for services you offer. Earning a place at the top of search results is a surefire way to drive plenty of healthy traffic to your store and your website.
2. Google Trends
An effective content marketing strategy means providing your customers with all the useful information they need to know relating to your product or service. You can then use this content to entertain and engage existing customers, as well as draw in new ones through Google. However, one of the biggest challenges is creating fresh content ideas on a regular basis, which you know your customers actually want to read.
Well, Google Trends does exactly that, by letting you track the popularity of certain search phrases over time. Simply type in topics relating to your industry to see what is most popular at the moment, and which your customers are crying out for.
Google tools – where to find out more
Getting the most out of these two tools means committing time to understand how they work. Alternatively, you could choose to work with us here at Insight Group. We are a leading digital marketing firm who properly understand how to use these two Google tools and many more. We know how to craft effective campaigns that can help drive more relevant and targeted traffic to your site and ultimately your physical store.
Find out more about our search marketing services.
To find out more about our service, and to discuss working with us on evolving your online marketing strategy, contact our team today.