Email campaigns are still a vital marketing method that businesses should be using to stand out from the crowd and to build their brand. It is a great way to upsell to existing customers and to process potential customers through a sales funnel. However, email marketing campaigns have become far more sophisticated over the years, you need to know what to do and what not to do, in order to achieve maximum results. So here are four common email marketing pitfalls you should be avoiding.
1. Sending at the wrong time of the day
The time of the day in which you send your email is crucial to the success of a campaign. Depending on your customers, the time in which they are actively reading emails will vary greatly. As such, you need to test and analyse your campaigns to send future emails at the optimal open times.
2. Sending emails too frequently
Knowing how often to send out emails is a fine art and something you will need to test. As a general rule of thumb, if you’re bombarding someone’s email box every other day then they’re going to eventually unsubscribe. But if you’re sending targeted and useful information just once or twice a week, then they will ideally stay interested.
3. Trying to sell on every email
The purpose of an email campaign is to provide added value to your subscribers. If you’re trying to sell to them at the end of every single email, then they will see you as just another pushy company. Instead, lower your sales emails to maybe one in four or even less.
4. Using no-reply email addresses
No-reply email addresses get immediately picked up by spam filters and send your message straight to the spam where they’ll likely never be seen. On top of that, those who do open them will be less trustworthy of you and, even if they are interested in engaging with you, will have no means to do so.
Email marketing pitfalls – where to find out more
It’s clear that, though email marketing can be very effective, there is a lot you need to learn and keep up-to-date on in order to stay ahead of the competition. If you think that bringing in outside help might be the best way forward, then contact our team today.
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