3 reasons why email marketing is so important

There are more than 2.5 billion people around the world using email, and this figure is growing on a daily basis, according to the Radicati Group. With more than 34% of the people in the world using email, there is a huge potential for your business. Email marketing is great for attracting potential customers, and it is also a fantastic way to nurture and strengthen relationships with your existing customers.

Here are three key reasons why investing in email marketing is important:

1. The rise in mobile device usage

Email is one of the key forms of communication today – it is going to be sticking around for a long time. In the modern world, technology is improving at a rapid pace, and an increasing number of people are beginning to use mobile devices to check emails more than once per day.

The use of mobile devices is leading to people carrying out daily activities from everything such as grocery shopping to banking, and even ordering a meal. With so much time spent on mobiles, it is important you do not miss the chance to position your brand in front of this potential audience.

2. It’s a cost-effective marketing strategy

All businesses that invest in marketing have a restricted budget, so it is important for you to see a great return on your investment. Email marketing is a very cost-effective way to reach an untapped audience and it is also very simple to measure the return on investment achieved from an email campaign. Unlike some other forms of digital marketing, any visitors to your website from an email cost you nothing.

3. It uses the value of personalised communication

As technology expands into our everyday lives, people are beginning to value personalised communication. An email campaign can target specific groups of customers with a tailored message; this will help give you and your potential customer an instant connection.

Emails from businesses are not always considered spam, and a great email should never be seen as junk. Email marketing is an important way to build loyalty and awareness of your brand – it gives you a chance to speak directly to your past and potential customers at a moment which is convenient to them.

It is very simple to assess which types of emails have been successful and which areas of an email people are most interested in. We build upon this success and continuously look for new ways to improve each email campaign.