Twitter has grown to become one of the most dominant social networking websites, and for your brand to have a strong online presence, you need to know how to master this platform. After all, did you know that Twitter currently has 330 million active users each month? This stat alone shows the power of this social media network and highlights why you need to stop making some of the most common Twitter mistakes mentioned below.
Being rude to others
This is definitely the biggest mistake you can make on Twitter. Yes, it is horrible to hear bad things said about your company, especially when you have put so much time, effort and money into it. However, if you snap back at customers, you are only going to get the wrong type of attention, and you definitely won’t win any fans. If you experience any complaints on Twitter, ensure you respond quickly but sympathetically and invite the customer to contact you through the direct messaging system so that you can address their concerns away from the public conversation.
Sharing everything at one point throughout the day
Are you worried that your busy schedule is going to prevent you from being able to post later in the day? If so, use a social media scheduling platform, such as Buffer or MeetEdgar. That way, you can ensure messages are being posted consistently so that you aren’t overwhelming users with information in one go.
Using auto response messages
When a follower receives an auto response message that thanks them for following you or something along those lines, it does not feel genuine. It comes across as a ‘fake’ reply and it instantly sets the precedent that all your messages are going to be impersonal and indirect.
Only posting about your company
Focusing on self-promotional content is not the way to go when it comes to Twitter. Your audience will simply get bored. Instead, you need to post a broader array of content, including links to information that could be directly relating to the needs and issues you are addressing.
Common Twitter mistakes – where to find out more
If you are currently making any of the common Twitter mistakes that have been highlighted, it is vital to put steps in place to rectify them. Follow the advice that has been provided, and you are bound to notice the positive impact it has in terms of your Twitter following and branding. Or if handling social media for your business has become too onerous a task and you’d like to get some help, get in touch with us, we can manage it on your behalf effectively.
Find out more about our social media services here.