Real-time bidding (RTB) through sites like Google PPC has become the mainstay of many lead generation campaigns. Programmatic buying is expected to account for a large percentage of all income derived from display advertising in the next year and is clearly set to become essential to any media buyer’s strategy. But why are media buyers…
There are more than 2.5 billion people around the world using email, and this figure is growing on a daily basis, according to the Radicati Group. With more than 34% of the people in the world using email, there is a huge potential for your business. Email marketing is great for attracting potential customers, and…
Get stuck in to Google Analytics and you could be lost in there for hours – don’t get me wrong, it’s not a bad thing because understanding more about your website and what drives visitors to view your site and understanding more about what interests them is a must. But let’s face it, you still…