Posting regular blogs and articles on your company’s website may seem frivolous or trivial, but it can make huge differences to website traffic and, by extension, your overall turnover. Websites such as WordPress have made blog development and management a simple and effective task for many marketing professionals. However, while uploading and arranging content has become…
(or Whatever happened to marketing agencies that care about getting good results for their clients?) In this article I talk about some situations I’ve come across with clients who have been badly treated by their agencies and offer advice on how to select a marketing agency that won’t shaft you! When we started our agency…
For businesses of any size, a great website is never static. It’s your first opportunity to create a dialogue with new visitors who might just become your most lucrative clients. Some businesses dispute blog development and management, as they think the time spent on a blog will outweigh the benefits. That’s where we come in. When…
Are you currently languishing on the bottom of page two or three on Google? No matter what you do, you can’t seem to move up and get to the desired first page. If this sounds familiar, it is likely that you are committing a critical SEO error without realising it. With that in mind, let’s…
Maximising the value created from your marketing spend is crucially important to ensuring the growth of your company. On 25 May 2018, GDPR (General Data Protection Regulation) comes into force throughout Europe, requiring companies to take more care of personal data and be more transparent. It would be a good idea to consider the consequences…
Whether you’re a B2B or a B2C business, one thing is for sure; in order to maintain a healthy bottom line, you need a steady stream of leads. Good quality leads can help boost your bottom line and increase your conversion rate, but lead generation isn’t as simple as generic email marketing. It involves communicating…
From website management to product design, there’s a lot involved in running a business. So when it comes to the further development of your website, starting a blog is usually the last thing on your mind. Here are five reasons why your website needs great blog content: 1. Getting the news out One of the…
Why is SaaS marketing different? If you’re reading this then you know what SaaS is, so no need to go through the definition. So why is SaaS marketing different to standard technology marketing? There’s a number of factors but two are key: Flexibility – the vision of cloud is to be ‘always available’ and more…
Email marketing is still one of the most popular and effective methods of marketing. Free, quick and direct – but just how do you get those clicks? Create incentive with attention-grabbing subject lines This is the most important element of email marketing by far. The subject line is the first thing that someone will see…
While algorithms are updated and social media expands, there is one tried and true method of traffic generation that has remained constant. Blogging, especially on WordPress, is a controllable way for you to increase your site’s success through content marketing. However, it isn’t easy. It requires constant attention and an effective blog development and management…