Blogs and blog management are essential for your business. They allow you to easily and quickly update your site – which is good for Google & Bing as they rank sites that are regularly updated. It’s good for your customers as they see regular updates on your business, the market, advice and products/services positioning you…
Email marketing campaigns can be incredibly effective when run properly, allowing you to access a wide customer base and provide your audience with important information about your brand and products, while encouraging them to make purchases. However, organising and running a successful email marketing campaign can be a challenge, especially for people new to this…
We all know the importance of marketing; from social media and online content to email marketing, lead generation and brand awareness. But it’s not always that easy to maintain and manage when your business has other demands. Marketing can become just another item on the to-do list with no plan or strategy and no priority.…
2018 is in full swing and some digital marketing tactics are shining through. If you’ve not altered your strategy or feel like your business is stuck in the mud, then try these three key tactics to transform your digital marketing strategy. 1. Video-on-demand Nothing on social media is as eye-catching and fulfilling as good quality…
Okay, maybe that’s a little unfair. Maybe it’s not no-one. We’re sure your mum and the cat are avid readers of your blog. But if you’d really like a targeted audience who can’t wait to hear what you have to say – especially if you’d like to make some money from your blog – then…
It’s imperative that your mobile design is optimised for SEO. Why? Because it will lead to longer engagement and more visibility which are two vital elements for successful conversions and ROI. Below we discuss three SEO tips for effective mobile design that will make sure your mobile design is SEO-friendly. 1. Lightning fast page speed…
What to do about the announcement on Google Analytics data retention settings for GDPR The announcement from Google about changes to Google Analytics data retention settings that come into place on GDPR day (25th May) is displayed at the top of your Google Analytics dashboard and also in notification emails being sent out by Google…
Email marketing is a digital advertising strategy that connects your business with millions of internet users via email delivery. Just think about how many times people check their emails a day. This makes email marketing a smart and effective way for small businesses to market. By adding email marketing to your digital marketing strategy, your business…
Posting regular blogs and articles on your company’s website may seem frivolous or trivial, but it can make huge differences to website traffic and, by extension, your overall turnover. Websites such as WordPress have made blog development and management a simple and effective task for many marketing professionals. However, while uploading and arranging content has become…
(or Whatever happened to marketing agencies that care about getting good results for their clients?) In this article I talk about some situations I’ve come across with clients who have been badly treated by their agencies and offer advice on how to select a marketing agency that won’t shaft you! When we started our agency…