An affordable, effective, blog writing service delivering essential SEO ranking & website traffic:
Choose your service level
Enter the subject area you would like our writers to cover. The keywords you would like us to consider and any background information or blog titles – then we’ll do the rest every month.
We write your blogs
Using the information you specify, we’ll choose the writer most qualified and experienced in your topic. Once completed you can review your posts – online for levels 3-5 – and if necessary request edits.
And... it's published
We deliver your posts regularly based on the level chosen between 1-16 blogs per month. For level 3-5 WordPress users we can install a plugin which includes the blog and images to load the article to your site ready to publish.
We’ll get working on your first blog article and contact you with any questions to make sure we get it right.
How do we know what to write about?
We draft articles around the information you provide. You can change this at any time by calling or emailing us with details on the type of content you would like to receive in future articles.
What if I want to change my package?
No problem just contact us and we can change your package form the next month in your cycle.
Can I order a blog article longer than 350 words?
Yes, if you need a longer blog article produced just contact us to discuss.
What if I'm not happy with my blog posts?
If you’re not happy with the posts you receive, you can contact us, tell us what changes you need to ensure that the content is more to your liking. If you are still not satisfied, you can cancel your package at any time.
Do you publish the posts?
If you have a website built with WordPress then we can add a plug-in to your site (Service Levels 2 and above) to add the blog article to your site as a draft for you to review and publish.
What about SEO for my blog articles?
With our Level 3-5 services we’ll edit the articles to add SEO – this requires a WordPress based CMS.
Can you draft specific blog articles?
If you have a specific title or specific points you want included in a blog article, just contact us and we can tailor an article to meet your requirements.
Why are blogs important?
Online business is a circle of activity aimed at two audiences – your prospects and Google search. Your prospects search for your products and services and they find them in Google Search Engine Report Pages (SERPs). You need to have enough activity and information on your website to alert Google to include you high up on SERPs and for visitors to stay and interact with your company.
Attracting your prospects
Website content: Prospects visit your site to learn about your company, your products, your services and your expertise. The more you have, the longer visitors stay on your site.
Social links: A key element of your company’s online presence are your posts on social media. Twitter, Facebook, LinkedIn – whichever channels are right for your audience, use blog content extracts to spread key messages.
Backlinks: When your site has knowledgeable/informative/newsworthy articles then other sites and bloggers will link back to your site. Quality backlinks have a direct impact on your website’s SEO.
Anchor text: Prospects stay longer on your site and visit more pages when a blog article provides linked information to pages on your site.
Time on site: You don’t want visitors coming to your site and then ‘bouncing off.’ You need them to stay and read more sections. Text with links guides prospects to the pages and content you want them to read and respond to.
Getting noticed and ranked by Google
Website content: Google uses its RankBrain artificial intelligence to read your website content to answer search questions. The more relevant content you have, the higher the chances you will rank higher in SERPs (Search Engine Results Pages).
Social links: Google states that social media posts do not directly affect each result, but links back to your site from social do raise SEO as Google ranks the number of visitors and pages visited.
Backlinks: Google has blown hot and cold on backlinks, but independent tests still show that backlinks from quality, trusted websites to your blog articles and therefore your site have a direct impact on website rankings.
Anchor text: Relevant, informative content with anchor links highlight key elements within a blog article and score highly for SEO ranking.
Time on site: Google wants to send prospects to sites that answer the search query, when Google sees visitors spending longer on a site it knows that visitors are interested and therefore ranks your site higher as a valuable site.
What our customers say about us
We’re lucky enough to have clients that are pleased to say a few words about working with us. So in their words, this is what we do and what you can expect when you work with Insight….
It’s not that often you get your website completely redone, and it’s probably an experience many of us dread, because of all the work and upheaval involved. My experience with web developers in the past has been satisfactory though nothing to wax lyrical about, but I can honestly say that deciding to use Insight Group to create my new website was the best decision I’ve made for some time. They have not only delivered a great new website that I am really pleased with, they were a joy to work with – highly responsive, efficient, and effective.
Owner, Results Department, Professional Copywriters
Selecting a Marketing partner is a minefield, by their very nature they all have the most appealing websites and materials but they are not all the same. We ran a stringent RFI/RFP process, and when it came to the presentation Insight made it easy for us to select them as our preferred supplier. From the very start of the process it was all about us and what we wanted to achieve and they immediately contributed by redesigning and launching a new website within 3 months, as well as managing several parallel work streams of ongoing marketing activity.
Director, City Change Management
A big thank you for all the hard work done by Insight Group on our Google Ranking! Thanks to them our Google listing with our key search terms is in the top 5. We were very pleased to hear a comment from a new patient who registered with us because he found our practice on Google search and he decided to give us a call as we were in top 5 and he could read our reviews! I need to mention that Mark is very good and he came in to the practice to talk to us about our needs and he took a very individual approach to make sure we are happy with the results.
Practice Director, Blueberry Dental Surgery
I have worked with Mark and his agency over a number of years and have found their results to be excellent. One of the key benefits of working with Insight is the momentum they bring to keep activities moving. We’re still in control of the business and able to focus on our core activities in the comfort of knowing that Insight are part of the team.”
Top Qualities: Great Results, Personable, High Integrity
CTO & CMO, itelligence UK
I was recommended to Insight Group by a colleague whose judgement I completely trust and I have to say I have been even more impressed than I expected! During our first telephone call Mark listened intently to what I wanted and by asking some very clever questions was able to capture my requirements in a very short space of time. Insight customer service is excellent; doing what they said they were going to do, when they said they were going to do it; answering my naïve questions with a smile and some expert advice. I recommend Insight regularly and I have no hesitation in doing so again!