New Google Ranking – Page Experience is a Web Vital
Google search goalposts are moving again with the introduction of Google Core Web Vitals Since 2010 Google has…
Marketing Blog
Top 5 marketing tips to boost your website during Covid-19
Now’s the time to spring into action to check and boost your website so that it’s delivering optimum…
Now’s not the time to advertise!
OK, as a marketer that headline goes against the grain. But the key here is the differentiation between…
Your website needs to perform better during lockdown to be found
How can you make your website perform even better during the lockdown? What do you need to focus…
While I’m working at home, should I do more on my business website?
I run free SME business marketing clinics in Berkshire and last week one visitor said: “With Coronavirus should…
How to use keywords to target your audience
The correct use of keywords is not as simple as filling a web page with words that relate…
Blog Article Writing
When you need blogs written and you just don’t have the time (or the inclination!) we can support you. We just need the market sector, some keyword topics and then you can leave the rest to us. We can supply as frequently as you need to ensure that your site is providing the latest information to your visitors.
Featured Posts
New Google Ranking – Page Experience is a Web Vital
Google search goalposts are moving again with the introduction of Google Core…
Your website needs to perform better during lockdown to be found
How can you make your website perform even better during the lockdown?…
New Google Ranking – Page Experience is a Web Vital
Google search goalposts are moving again with the introduction of Google Core Web Vitals Since 2010 Google has had a publicly stated focus on website performance. Initially it was Site Speed that websites had to meet to make sure they were in the running for good rankings. In 2018 it got pushed up a level…
Top 5 marketing tips to boost your website during Covid-19
Now’s the time to spring into action to check and boost your website so that it’s delivering optimum results today and when we emerge from the Covid-19 lockdown.
Now’s not the time to advertise!
OK, as a marketer that headline goes against the grain. But the key here is the differentiation between overt advertising and promotion. With the nation in lock-down, working from home (WFH) and rightly worrying about business and personal survival, the last thing people want is to be inundated with adverts to buy, buy, buy. People…
Your website needs to perform better during lockdown to be found
How can you make your website perform even better during the lockdown? What do you need to focus on for your website to be found? With most of your customers and potential customers confined to their homes at the moment, they’re spending more time online, maybe looking for products and services exactly like yours to…
While I’m working at home, should I do more on my business website?
I run free SME business marketing clinics in Berkshire and last week one visitor said: “With Coronavirus should I be doing more on my business website?” The answer I gave was “NO!” But I did follow it up with, “Actually you should be working on your business website regularly, not waiting for a crisis to…
How to use keywords to target your audience
The correct use of keywords is not as simple as filling a web page with words that relate to your business. Keywords should be strategically placed in the body of the text. They should be relevant and naturally flow with the content, and should include common terms, related words, and business-specific terms. The strategic and…
4 tips for Twitter SEO Optimisation
With over 350,000 tweets per minute, people can regularly hear about something first from Twitter. If you are searching for something specific on Google, you will have come across a Twitter account or tweet that’s directly related to your query. If you want to ensure that each tweet counts, then below are some tips to…
Effective blog management tips
Blogs and blog management are essential for your business. They allow you to easily and quickly update your site – which is good for Google & Bing as they rank sites that are regularly updated. It’s good for your customers as they see regular updates on your business, the market, advice and products/services positioning you…
How to improve your email marketing campaigns
Email marketing campaigns can be incredibly effective when run properly, allowing you to access a wide customer base and provide your audience with important information about your brand and products, while encouraging them to make purchases. However, organising and running a successful email marketing campaign can be a challenge, especially for people new to this…
5 Easily actionable SEO tweaks and tips
SEO is a crucial activity for anyone involved in website design and development. It’s essential to understand SEO, before looking at how to implement and improve your website. SEO, or Search Engine Optimisation, is the process by which website traffic is maximised by ensuring that the site appears as close to the top of search…
3 of the most exciting SEO trends of 2018
In a modern economy where gaining a competitive advantage is more important than ever, companies across the globe are looking to enhance every facet of their marketing operations. Search engine optimisation (SEO) has become one of the most powerful marketing tools of the past decade, and this trend looks set to continue long into the…
3 social media advertising trends you should consider in mid-2018
Typically, social media marketers make adjustments to their strategy at the beginning of each calendar year. But, with algorithm changes being implemented and new social media products being introduced all the time, it may be prudent to make adjustments to your strategy throughout the year. With that idea in mind, here are three social media…
Outsourced Marketing: 4 reasons it might be right for you
We all know the importance of marketing; from social media and online content to email marketing, lead generation and brand awareness. But it’s not always that easy to maintain and manage when your business has other demands. Marketing can become just another item on the to-do list with no plan or strategy and no priority.…
Top SEO mistakes that you need to avoid
Optimising your website content should be an essential part of your ongoing market strategy, acting as a powerful tool to drive website traffic and grow your brand. However, leaning to successfully use SEO techniques can prove difficult, with many companies incorrectly managing their campaigns and not seeing the increase in traffic they expect. Here are…
Top 3 digital marketing tactics to try this year
2018 is in full swing and some digital marketing tactics are shining through. If you’ve not altered your strategy or feel like your business is stuck in the mud, then try these three key tactics to transform your digital marketing strategy. 1. Video-on-demand Nothing on social media is as eye-catching and fulfilling as good quality…
Top tips for improving your web design
Designing, building and managing websites can prove difficult when you don’t take optimisation into account. The entire design of a website should feed into the user experience in a way that adds functionality and complements the content it contains. If your website has a high bounce rate it could be the case that users find…
Facebook – time to fall back in love?
Facebook has had a bad ride this past 12 months and deservedly so. Just like that ‘tiff’ you had when your partner danced much too long with ‘that person’. You exploded. You fumed. You stewed. You called the whole thing off. Then you thought “I do still have feelings for them, so let’s give this…
Why no-one is reading your blog
Okay, maybe that’s a little unfair. Maybe it’s not no-one. We’re sure your mum and the cat are avid readers of your blog. But if you’d really like a targeted audience who can’t wait to hear what you have to say – especially if you’d like to make some money from your blog – then…
Common SEO myths you need to stop believing
SEO is a fast-changing industry. Methods that were considered best practice just 5 years ago could land you in hot water today. As soon as SEO professionals find a way to manipulate the search engines, the search giants respond by further tinkering with their algorithms. SEO is like a race with no finish line, you…
The importance of dwell time and how to boost it on your site
In case you haven’t yet heard, dwell time is becoming one of 2018’s most important ranking signals. It refers to how long a visitor spends on your site before returning back to the Google SERPs (Search Engine Results Pages). This is an important ranking factor for Google as it is a solid indicator of how…
Tips to increase your page load speeds
Having a fast loading website is a crucial factor in both search engine optimisation (SEO) and user experience (UX). We know that Google uses it as a ranking factor for your website, and visitors expect a website to load quickly. You’re much more likely to lose customers to your competitors because of page load speeds,…
3 SEO tips for effective mobile design
It’s imperative that your mobile design is optimised for SEO. Why? Because it will lead to longer engagement and more visibility which are two vital elements for successful conversions and ROI. Below we discuss three SEO tips for effective mobile design that will make sure your mobile design is SEO-friendly. 1. Lightning fast page speed…
Google Analytics and GDPR Data Retention Controls
What to do about the announcement on Google Analytics data retention settings for GDPR The announcement from Google about changes to Google Analytics data retention settings that come into place on GDPR day (25th May) is displayed at the top of your Google Analytics dashboard and also in notification emails being sent out by Google…
3 reasons email marketing is smart for your small business
Email marketing is a digital advertising strategy that connects your business with millions of internet users via email delivery. Just think about how many times people check their emails a day. This makes email marketing a smart and effective way for small businesses to market. By adding email marketing to your digital marketing strategy, your business…
Tips for great content marketing
Posting regular blogs and articles on your company’s website may seem frivolous or trivial, but it can make huge differences to website traffic and, by extension, your overall turnover. Websites such as WordPress have made blog development and management a simple and effective task for many marketing professionals. However, while uploading and arranging content has become…
What the Google Mobile First Index means for SEO
Google has finally released the Mobile First Index that it has been teasing for many months. While there hasn’t been an immediate shake-up in Google’s search results, the change is a clear indication of the direction that Google is moving in. That’s why we’ve put together a list of what the Mobile First Index means…
How to select a marketing agency that won’t shaft you!
(or Whatever happened to marketing agencies that care about getting good results for their clients?) In this article I talk about some situations I’ve come across with clients who have been badly treated by their agencies and offer advice on how to select a marketing agency that won’t shaft you! When we started our agency…
6 benefits of having a blog on your website
For businesses of any size, a great website is never static. It’s your first opportunity to create a dialogue with new visitors who might just become your most lucrative clients. Some businesses dispute blog development and management, as they think the time spent on a blog will outweigh the benefits. That’s where we come in. When…
4 ways to make email marketing work for your business
The average person can receive anything from 10 to 100 different brand marketing emails a day – so when it comes to your email marketing, it’s important to stand out from the other companies you’re vying for inbox space with. If you’re wondering how to make email marketing work for your business, here are a…
Twitter marketing mistakes you need to stop making
Twitter has grown to become one of the most dominant social networking websites, and for your brand to have a strong online presence, you need to know how to master this platform. After all, did you know that Twitter currently has 330 million active users each month? This stat alone shows the power of this…
SEO mistakes that are weakening your ranking
Are you currently languishing on the bottom of page two or three on Google? No matter what you do, you can’t seem to move up and get to the desired first page. If this sounds familiar, it is likely that you are committing a critical SEO error without realising it. With that in mind, let’s…
HTTPS and SSL – what is it and why you should upgrade quickly
July 9th 2018: Update from Google, launch date for Chrome 68: July 24th 2018 Q2 2018: Google has set the deadline for securing all websites by implementing SSL / HTTPS, as the release of Chrome version 68 in Q3 2018. In its announcement ‘A secure web is here to stay’ Google outlines that all sites that…
Grow your brand on Instagram with these top tips
With over 500 million users, Instagram has established itself as a platform that all businesses need to be on. As a photo-based social network, it requires a different approach to other social media websites. So, how do you grow your brand on Instagram? Use creativity to connect with your audience To connect with your followers,…
Is using an SEO agency better than an in-house team?
You know the value to your business of using SEO (search engine optimisation) to generate new business prospects from your website, but you need to ramp it up so that it is always current to the latest Google and Bing search algorithms and SEO rules, always working for you and making sure that your business,…
3 top tips for successful marketing post-GDPR
Maximising the value created from your marketing spend is crucially important to ensuring the growth of your company. On 25 May 2018, GDPR (General Data Protection Regulation) comes into force throughout Europe, requiring companies to take more care of personal data and be more transparent. It would be a good idea to consider the consequences…
Don’t forget about email marketing: 3 reasons it’s important for your business
With the growth of other digital marketing strategies, the significance and importance of email marketing have often been questioned. With this blog on email marketing tips, we are going to tell you why creating a strong email marketing strategy is important and allows you to connect and reach your target audience in a personalised way…
5 top tips for better social media marketing
When it comes to reaching customers, the importance of social media marketing cannot be understated. With that in mind, here’s our five top tips for better social media marketing. 1. View social media as an extension of your customer services What does this mean? Pay attention to your customers. Hear what they have to say…
3 SEO developments We Could See in 2018
Did you spend a good chunk of 2017 wrestling with the Google algorithm? Well if so, be prepared for another 12 months trying to second guess the workings of the world’s dominant search engine. There are some search engine optimisation (SEO) tactics which are proven to work, but nevertheless, each time Google moves its goal…
3 common link building mistakes you need to avoid
As you probably know already, link building is an integral part to a successful search engine optimisation (SEO) campaign, but like anything in digital marketing, there’s a right way and a wrong way to go about it. Generating the wrong kind of backlinks, or generating too many too quickly, could trigger penalties and harm your…
Why your current lead generation campaign isn’t working
Whether you’re a B2B or a B2C business, one thing is for sure; in order to maintain a healthy bottom line, you need a steady stream of leads. Good quality leads can help boost your bottom line and increase your conversion rate, but lead generation isn’t as simple as generic email marketing. It involves communicating…
5 reasons why your website needs great blog content
From website management to product design, there’s a lot involved in running a business. So when it comes to the further development of your website, starting a blog is usually the last thing on your mind. Here are five reasons why your website needs great blog content: 1. Getting the news out One of the…
Rise up the rankings with our 3 tips for backlinking
Backlinking – that is, the securing of links back to a website from high domain sites – is now an accepted part of search engine optimisation (SEO) strategy, but how best to go about it? In this blog, we look at three tips on how to get backlinks to your website which you might want…
5 tips for great search engine optimisation in 2018
The complex and constantly changing requirements of search engine optimisation can feel like a challenge to many businesses. It is well known that the algorithm websites such as Google, change on a regular basis. To keep your website on the first page of search results it is important to adapt your SEO strategy. As we…
Common email marketing pitfalls you need to avoid
Email campaigns are still a vital marketing method that businesses should be using to stand out from the crowd and to build their brand. It is a great way to upsell to existing customers and to process potential customers through a sales funnel. However, email marketing campaigns have become far more sophisticated over the years,…
5 top tips to help your YouTube videos get more views
An effective YouTube strategy will greatly help boost your social media marketing efforts. Nowadays, YouTube is, in fact, the second biggest search engine around and is a fantastic way to expand your brand visibility and create engagement with new customers. However, in such a competitive market, building a blockbuster YouTube channel isn’t necessarily easy. Well,…
Getting started with social media marketing and getting it right
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list is endless and as a business owner, manager or marketing role owner, you are under pressure to do it. Social media marketing is a key component for any marketing strategy so yes you need to do it, but don’t just do it, do it right. STEP 1 –…
How to increase your mobile conversions in 2018
During the past few years, mobile digital marketing has rapidly increased in importance and this trend is set to continue into 2018. It is expected that over the next year the majority of visits to websites, across multiple industries, will be from mobile devices. In fact, Google has already reported that most searches are already…
2 Google tools you need to be using in 2018 and beyond
It is still surprising just how many businesses are unaware of the fantastic set of tools Google has lined up for you to take advantage of. Believe it or not, they do want your site to succeed, and they do want you to do better in the search results. If you’re a bit behind the…
Why great customer service starts with great social media management
It doesn’t matter what kind of business you’re running. From a local plumber to an international technology organisation, if you’re on social media, then smart management and efficient support are key to offering stellar customer service. Here are just a few reasons why offering great customer service starts with your attitude to social media, and…
Trends in social media which you should consider in 2018
As 2017 draws to a close, now is the time to start considering your social media strategy for 2018. This year has seen some major developments across several social media platforms. Instagram and Snapchat have continued to expand and live streamed videos have become one of the quickest ways to boost engagement. But what social…
Two great ways to improve your landing page conversions
If you run any PPC or email marketing campaigns then you almost certainly use landing pages in one form or another. Many web marketers create so many landing pages that it’s easy to become blind to what you’re actually doing. We throw up a few images, a little bit of copy and we publish the…
SaaS marketing – is it different? Most definitely.
Why is SaaS marketing different? If you’re reading this then you know what SaaS is, so no need to go through the definition. So why is SaaS marketing different to standard technology marketing? There’s a number of factors but two are key: Flexibility – the vision of cloud is to be ‘always available’ and more…
How to get clicks on your email marketing campaigns
Email marketing is still one of the most popular and effective methods of marketing. Free, quick and direct – but just how do you get those clicks? Create incentive with attention-grabbing subject lines This is the most important element of email marketing by far. The subject line is the first thing that someone will see…
3 of the Most Effective Blog Management Techniques
While algorithms are updated and social media expands, there is one tried and true method of traffic generation that has remained constant. Blogging, especially on WordPress, is a controllable way for you to increase your site’s success through content marketing. However, it isn’t easy. It requires constant attention and an effective blog development and management…
PPC and programmatic buying – what you need to know
Real-time bidding (RTB) through sites like Google PPC has become the mainstay of many lead generation campaigns. Programmatic buying is expected to account for a large percentage of all income derived from display advertising in the next year and is clearly set to become essential to any media buyer’s strategy. But why are media buyers…
3 reasons why email marketing is so important
There are more than 2.5 billion people around the world using email, and this figure is growing on a daily basis, according to the Radicati Group. With more than 34% of the people in the world using email, there is a huge potential for your business. Email marketing is great for attracting potential customers, and…
It’s all about the engagement: how to improve your social media reputation
There’s a lot to be said for getting your business out there on social media; after all, around the world, billions of people sign into Twitter, LinkedIn, Facebook and more every single day! If you’re a company trying to sell products to these potential customers, you’ll know that there’s some fierce competition out there. One of…
How to grow your social media presence organically
Whether you have a business Instagram page or Facebook site, LinkedIn profile or Twitter feed, chances are you’re constantly looking to grow your follower numbers. You’ll no doubt have received numerous e-mails from companies offering to achieve this for you – for a fee. It often includes one of two things – the first is…
Why Brexit is good for SEO
OK Brexit – let’s get the good and bad vibes out of the way, it’s here in the UK, it’s a done deal, so let’s move on and move upwards. So Brexit is good for SEO – how come? Well, like anything in business it does boil down to money. A good SEO agency (which by…
FACT: WordPress is Secure – but only when YOU pay attention
WordPress gets bad press about being insecure and hackable. The truth is that historically, when WordPress was a humble blogging only platform it wasn’t the most secure – but that was over a decade ago and it’s now old information. In this article we discuss ways to keep WordPress secure. WordPress is inherently safe –…
5 ways to get your website ranking higher
SEO isn’t rocket science. It might seem that way when you’re just starting out trying to get your website ranking higher though, because there are millions of articles about how to do this all over the web. What I’ve tried to do here is to pick 5 fairly simple things you can do yourself that…
Building High Quality Sites – Google shares SEO secrets
Everybody wants to know exactly how Google ranks a site and how its complex algorithms calculate your site’s score so you can capitalise and push your site to number 1. While Google will never give away all its trade secrets they are very good at guiding us and on their Google Webmaster Central Blog they…
Action you can take on your SEO right now
As a marketing agency, I get to see a lot of clients’ websites. As part of our research when we take on a new client, we always look at their website, not just to find out what the client does, but also to see how well their site is put together. I have to tell you that…
Do you know how to set up SEO?
It might sound like a strange question when we’re the ones offering SEO services! But we exhibit at lots of business and networking seminars and in talking to visitors about SEO, when we ask the question “do you know how to set up SEO for your website,” we often hear the answer: “It’s all right,…
Keywords: How to help search engines understand your website content
We’ve been doing quite a few web site analyses over the past couple of weeks and it’s been fascinating to see that not one of the sites we’ve analysed so far, has what I would call good SEO in place. Keywords or Key Search Terms, are often ignored. Most of the sites have no meta…
Can you delegate social media management to a third party?
I often attend events where the speaker says “Of course you can’t delegate social media management to someone else, you have to do it yourself.” There seems to be a belief that a third party can’t possibly know your every thought or opinion on what’s going on in the world, so how can they possibly…
Don’t be an anonymous egg on Twitter
If you’re on Twitter, it’s really important to fill in the Bio section of your profile. You can use up to 160 characters so make good use of them. Twitter bio – fill it in! Your bio should include words that will help people find you if they’re searching on Twitter for companies or people…
Creating online brand loyalty needs more work
Ecommerce websites – to retain online customers you need to work harder and smarter than an offline business. Think about it – when you need that new gadget, new website design, or lipstick, do you automatically go back to the site where you purchased the last time or do you go straight to Google and…
Fact: Our website is #1 on Google and SEO only cost us $99!
That was the comment I was confronted with when I went to see a client recently. “See this? See this!” said my client. “There we are, our website is right up there at number 1, and it happened overnight after I paid my $99. How simple was that? And I have a cast-iron guarantee that it will stay…
Have you been conned by SEO?
“Hello, my name is Sonya and I’m an SEO consultant. We can get your website to the number 1 position in Google for only £99.” How many emails and phone calls per week do you get that start off with something like this? If my own experience is anything to go by, you probably get…
The top 3 Google Analytics stats you should check regularly to keep your website on track
Get stuck in to Google Analytics and you could be lost in there for hours – don’t get me wrong, it’s not a bad thing because understanding more about your website and what drives visitors to view your site and understanding more about what interests them is a must. But let’s face it, you still…
Why it’s important to choose the right CMS package for SEO
We recently started working with a new SEO client, whose very nicely designed and laid out website was built with a Content Management System (CMS websites packge) we’d not worked with before (it wasn’t one of the CMS systems we provide at Insight). This isn’t normally a big problem but we’ve discovered that this particular…
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