How can you make your website perform even better during the lockdown? What do you need to focus on for your website to be found? With most of your customers and potential customers confined to their homes at the moment, they’re spending more time online, maybe looking for products and services exactly like yours to…
I run free SME business marketing clinics in Berkshire and last week one visitor said: “With Coronavirus should I be doing more on my business website?” The answer I gave was “NO!” But I did follow it up with, “Actually you should be working on your business website regularly, not waiting for a crisis to…
With over 350,000 tweets per minute, people can regularly hear about something first from Twitter. If you are searching for something specific on Google, you will have come across a Twitter account or tweet that’s directly related to your query. If you want to ensure that each tweet counts, then below are some tips to…
Okay, maybe that’s a little unfair. Maybe it’s not no-one. We’re sure your mum and the cat are avid readers of your blog. But if you’d really like a targeted audience who can’t wait to hear what you have to say – especially if you’d like to make some money from your blog – then…
In case you haven’t yet heard, dwell time is becoming one of 2018’s most important ranking signals. It refers to how long a visitor spends on your site before returning back to the Google SERPs (Search Engine Results Pages). This is an important ranking factor for Google as it is a solid indicator of how…
Having a fast loading website is a crucial factor in both search engine optimisation (SEO) and user experience (UX). We know that Google uses it as a ranking factor for your website, and visitors expect a website to load quickly. You’re much more likely to lose customers to your competitors because of page load speeds,…
It’s imperative that your mobile design is optimised for SEO. Why? Because it will lead to longer engagement and more visibility which are two vital elements for successful conversions and ROI. Below we discuss three SEO tips for effective mobile design that will make sure your mobile design is SEO-friendly. 1. Lightning fast page speed…
Email marketing is a digital advertising strategy that connects your business with millions of internet users via email delivery. Just think about how many times people check their emails a day. This makes email marketing a smart and effective way for small businesses to market. By adding email marketing to your digital marketing strategy, your business…
Posting regular blogs and articles on your company’s website may seem frivolous or trivial, but it can make huge differences to website traffic and, by extension, your overall turnover. Websites such as WordPress have made blog development and management a simple and effective task for many marketing professionals. However, while uploading and arranging content has become…
Google has finally released the Mobile First Index that it has been teasing for many months. While there hasn’t been an immediate shake-up in Google’s search results, the change is a clear indication of the direction that Google is moving in. That’s why we’ve put together a list of what the Mobile First Index means…