Why you need to switch to Google Analytics 4 (GA4) from Google Universal Analytics (UA) to: keep track of website visitors with GA4 know what GA4 means for website owners understand how to switch from Google UA to GA4 and see why you need to get on GA4 sooner rather than later. In October 2020, Google…
Google search goalposts are moving again with the introduction of Google Core Web Vitals Since 2010 Google has had a publicly stated focus on website performance. Initially it was Site Speed that websites had to meet to make sure they were in the running for good rankings. In 2018 it got pushed up a level…
A structured, integrated marketing campaign to achieve ambitious business growth objectives and reach new audiences of architects and contractors.
Now’s the time to spring into action to check and boost your website so that it’s delivering optimum results today and when we emerge from the Covid-19 lockdown.
OK, as a marketer that headline goes against the grain. But the key here is the differentiation between overt advertising and promotion. With the nation in lock-down, working from home (WFH) and rightly worrying about business and personal survival, the last thing people want is to be inundated with adverts to buy, buy, buy. People…
How can you make your website perform even better during the lockdown? What do you need to focus on for your website to be found? With most of your customers and potential customers confined to their homes at the moment, they’re spending more time online, maybe looking for products and services exactly like yours to…
I run free SME business marketing clinics in Berkshire and last week one visitor said: “With Coronavirus should I be doing more on my business website?” The answer I gave was “NO!” But I did follow it up with, “Actually you should be working on your business website regularly, not waiting for a crisis to…
With over 350,000 tweets per minute, people can regularly hear about something first from Twitter. If you are searching for something specific on Google, you will have come across a Twitter account or tweet that’s directly related to your query. If you want to ensure that each tweet counts, then below are some tips to…
Okay, maybe that’s a little unfair. Maybe it’s not no-one. We’re sure your mum and the cat are avid readers of your blog. But if you’d really like a targeted audience who can’t wait to hear what you have to say – especially if you’d like to make some money from your blog – then…
In case you haven’t yet heard, dwell time is becoming one of 2018’s most important ranking signals. It refers to how long a visitor spends on your site before returning back to the Google SERPs (Search Engine Results Pages). This is an important ranking factor for Google as it is a solid indicator of how…
