Daily Archives: April 8, 2020

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Now’s not the time to advertise!

MarketingBy INSIGHT April 8, 2020 Leave a comment

OK, as a marketer that headline goes against the grain. But the key here is the differentiation between overt advertising and promotion. With the nation in lock-down, working from home (WFH) and rightly worrying about business and personal survival, the last thing people want is to be inundated with adverts to buy, buy, buy. People…

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