CLIENT PORTFOLIO GALLERY
Responsive website positions CCM for worldwide corporate market
Overview: City Change Management's (CCM) success had propelled them into a key position as project management providers in the global market. However their website had been left behind. CCM selected several agencies to pitch for their business and Insight were selected to implement a new website and to manage marketing activities.
Key activities at CCM:
- Web design and development
- Website CMS management
- Social Media setup and management
- Internal enewsletter design, setup and management
"Selecting a Marketing partner is a minefield, by their very nature they all have the most appealing websites and materials but they are not all the same. We ran a stringent RFI/RFP process, and when it came to the presentation Insight made it easy for us to select them as our preferred supplier. From the very start of the process it was all about us and what we wanted to achieve and how Insight can support us. They brought Marketing knowledge, expertise and experience to the table, they very quickly got to know us and our Vision and they immediately contributed by redesigning and launching a new website within 3 months as well as managing several parallel work streams of ongoing marketing activity. Easy to deal with, responsive and most of all they know what they're doing, our business continues to go from strength to strength, long may our partnership continue."
Tim Bretman, Director, City Change Management
Insight becomes part of the 3chillies family
Overview: 3chillies are very successful in developing high performing websites, mobile and enterprise apps. But they realised their success meant that marketing wasn't getting the focus it required. As the outsourced virtual marketing department Insight became part of the company 'fabric' and Mark Robson became part of the management team in his role of Director of Marketing.
marketing outsourcing with 3chillies:
- Technology Partner Management including Microsoft SharePoint and Microsoft Azure divisions and Sitecore CMS
- Award management securing Sitecore Site of the Year - People's Choice within the first 3 months
- Creating website structure, content and managing ongoing updates
- Implementing online marketing activities
- Creating and managing lead generation campaigns
- Handling all social media activities
- Generating inbound interest through SEO
Interactive Website Increases Donations
Overview: The Horse Trust charity's requirement for a newly designed membership website, with multi-user administration, targeting different audiences and generating charity donations.
What we did FOR THE HORSE TRUST:
- Market & Audience Analysis
- Programmed CMS templates
- Designed Interactive Approach
- Integrated Committed Giving donation system
- Implemented Content Management System
- Created Online Branding for charity and audiences
Shaking Up The Underpinning Market
Overview: Abbey Pynford is a creative, innovative ground engineering company, operating in a traditional market. They needed to stand out as a leader to attract larger contracts. Our creative campaign with striking imagery and challenging messaging delivered immediate results and increased contract invitations.
What we did FOR ABBEY PYNFORD:
- Advertising Design
- Headlining & Copywriting
- Media Schedule Design
- QR Implementation
Smile - You're on Social Media
Overview: Space Station, a self storage company, wanted to reward its customers and increase its reach. We came up with a social media photographic competition, run monthly. To enter just register for a branded sticker, then get creative with a quirky location snap of the sticker and load to Space Station's twitter or facebook page. The results were fantastic!
What we did FOR SPACE STATION:
- Designed the campaign
- Managed Twitter
- Managed Facebook
- Interacted with contestants
- Met the objectives!
Promoting Training Division
Overview: itelligence's objective was to increase training sales leads. We developed their UK online presence and devised an online campaign consisting of new website design and build, Google Adwords pay-per-click, email marketing and SEO. The results: 77% increase in website visits, 65% increase in click-through rates; sales training revenues up 20% (7 week period)
What we did FOR ITELLIGENCE:
- Website design and build
- Google Adwords
- Content Management
- Email Marketing
Overview: Working directly with the Managing Director and the Board, we devised Contemporary's marketing strategy and then in a virtual "non-exec-like" capacity became responsible for implementing and delivering the plan, using all our in-house team as an extended creative marketing department for the client. To do this we based ourselves at the client's offices 2 days per week. The result: Contemporary increased its sales leads by over 180% in this timeframe.
What we did:
- Advised MD and Board on marketing
- Developed & implemented creative marketing plans
- Acted as an outsourced marketing resource
- Email Marketing
- Social Media
- Developed literature
- Exhibition support & management
- Attended regular board & sales meetings